If you are a devoted wine enthusiast you probably wonder if joining a wine club is a good deal. That’s a great question. Joining some clubs, like Gold Medal Wine Club, voted Top 5 Best Wine Clubs, is absolutely a good deal. Read on to educate yourself about what to look for before you select a wine club. If you’re passionate about wine, you should definitely join a wine club. But it should be a good wine clubs.
Not all Wine Clubs are Good Wine Clubs
Whether you are buying a car, an insurance policy, a diamond ring, or deliveries of wine, you need to know that there are bad apples in every industry. Some unscrupulous merchants prey upon unsuspecting consumers. Wine clubs are not exempt. There are a handful out there that strive to sign up as many customers as they can, get them to sign a contract, and lock them into a plan that drains them of their disposable income without delivering the goods in a value-added way. As you investigate your options for joining a wine club, look for these red flags that indicate that a wine club is trying to take advantage of you.
- Is the company that’s trying to sell you a wine-club membership not in the wine business? This is really a no-brainer. Why would you buy wine from a newspaper company like USA today or a kitchen-ware retailer like Williams-Sonoma? Sure, you can trust them for newspaper delivery and fine cookware, respectively. But wine? What’s happening in these cases and cases like them is that these merchants are using their name recognition to sign up club members, and then outsourcing the wine shipments to a third-party in return for a cut of the profits.
Wine is big business, and many companies offer private-label wine clubs to boost their bottom lines. The truth is, these companies that you trust have zero to do with wine selection, customer service, or keeping your personal information secure. All they’re doing is selling your information to a company you’ve probably never heard of. When you see this type of set up, say, “Thanks, but no thanks.”
- What rating did the club in question get? Think of companies like Wine Club Reviews as wine-club watchdogs. They rate most wine clubs according to value (quality-to-price ration; shipping prices; and how customizable its offerings are. You should consider any wine club scoring less than four stars a “pass.”
Why Good Wine Clubs are Worth It
The best wine clubs are run by people motivated by their passion for fine wines and their desire to share their love of wine with others. Here are reasons why four-star-and-up wine clubs are worthwhile.
- Wine clubs charge less than wine stores. Wine stores often mark up prices beyond the suggested retail price. Wine clubs sell for less.
- Many wine clubs offer a 100% satisfaction guarantee. If you buy wine you don’t like from a wine store, you’ll probably be out of luck.
- Wine clubs are familiar with the wine. Few wine store clerks are familiar with all of the wines they sell, so they’re not qualified to recommend them.
- Wine clubs buy in bulk. Wine clubs order dozens of cases of particular wines, so they receive it at a lower cost than a wine store. Clubs pass savings on to their members.